Should I use a script for cold calling?

Jon CunninghamTelemarketing

I read a post on LinkedIn this week talking about a team’s success in a focused cold-calling session; distractions were removed, minds were focused and contact lists were prepared in advance of the telephone assault. In the various comments that … Read More

Cold calling: Why, when and how

Jon CunninghamTelemarketing

The debate’s an old one: is there value in cold calling – and if so, how and when should you employ it as a technique? Even as far back as 1991, when the Mk3 Fiesta XR2i seemed like a cool … Read More