About Us

We believe business is best when it’s driven by a genuine desire to help people

What we believe

We believe business is best when it’s for the long-term, when it’s driven by a genuine desire to help people – and when getting the sale is less important than creating a relationship and doing the right thing; this kind of business leads to happier prospects, happier staff and happier customers…

(And doing the right thing makes good business sense too: customers that feel they selected a firm on their own initiative rather than through the firm’s influence are twice as profitable, and 80% less likely to defect after 12 months)

Who we help

We help people that want to realise the full sales potential of their product or service and are committed to taking the steps to do so.

We often work with technical founders that have been trading on the basis of past work, word-of-mouth and recommendation and are looking to establish a more ‘formal’ approach to business development and sales. We also work with businesses that have scaled fast but perhaps their processes haven’t kept up with growth, and those businesses for whom sales have plateaued or stalled…

Many of our clients are unhappy with the traditional view of sales and want to do things the right way.

How we work

We work your way; we can troubleshoot a challenge of which you’re aware, solve a specific pain, or forensically analyse the whole sales journey to identify the ways we can boost your sales.

We always adopt a common-sense, jargon-free approach to each assignment – we’re down-to-earth and understand the need to work within the real-world confines of each business with which we work whilst taking steps to drive sales.

Our management team

At your service is our team of experienced business development specialists, sales consultants, trainers and coaches.

Jon Cunningham
  • 20 years cold calling experience
  • 20 years business development experience
  • 15 years of consulting experience
  • Business development and sales strategy
  • Business development and sales process
  • Proposition, positioning and messaging development
  • Telemarketing/BD/sales training and coaching
Connect with Jon
Justine Coombs
  • Customer service management
  • Operations management
  • Account management
  • Business development
  • Process development and optimisation
  • Audience profiling and identification
  • Research
  • Data cleansing and verification
Connect with Justine
Rachel Waller
  • Sales and Marketing
  • Client account management
  • Lead generation
  • Prospect relationship management
Connect with Rachel